SOLUTIONS/04 / DIGITAL MARKETING & ADS
DIGITAL MARKETING & ADS — FULL-FUNNEL PERFORMANCE ADVERTISING

Data-Driven Performance Marketing & High-Precision Acquisition Funnels.

Scalable Meta & Google Ads campaigns backed by Server-Side CAPI, precision tracking, and direct sales routing.

Key Metrics

Qualified Leads & Real ROAS (Zero Vanity Fluff)

Technical Core

Server-Side CAPI • GTM • Offline Tracking

Integrated Flow

Ads → Landing Page → WhatsApp → CRM Closing

Founder-led execution. Diagnosis first. Built to fit your workflow.

PROBLEMManual & Slow
BOTTLENECKNo Digital Team
01 • SOLVEDAll-in-One Digital
SocmedAdsWA Auto
SEO & LEADS

Strategic Website

+3.4x
CUSTOM OS

Custom System

SOLUTION ENGINE ACTIVE
ISSUE
SCALAVIA AI + DEV
SOLVED
100% FIT
LIVE
MEASURED ACQUISITION FUNNEL

How We Build a Measurable Customer Acquisition Engine

A four-pillar methodology ensuring every advertising dollar works toward validated revenue.

01

Offer Architecture & Audience Research

Analyzing positioning angles, identifying deep buyer pain points, and engineering scroll-stopping creative hooks.

02

Precision CAPI Tracking Setup

Deploying Server-Side Conversions API (Meta CAPI) & Google Analytics 4 to prevent conversion data loss caused by browser privacy shields.

03

Multi-Channel Campaign Execution

Executing targeted campaigns across Meta Ads (Instagram/FB) and Google Ads (Search & Performance Max) with systematic A/B creative testing.

04

ROAS Optimization & CRM Feedback

Tracking closed deals in your CRM, passing offline conversion signals back to ad algorithms, and eliminating unprofitable ad sets.

SCOPE & DELIVERABLES

Comprehensive Digital Marketing & Advertising Solutions

Combining high-impact direct-response copywriting, creative design, and advanced technical data infrastructure.

01 • STRATEGIC AD CAMPAIGN MANAGEMENT

Meta Ads & Google Ads Strategic Management

Structured paid traffic planning and campaign execution designed to capture high-intent, qualified buyers across your target market.

  • Meta Ads (Instagram & Facebook): retargeting, custom lookalikes, and precision interest segmentation
  • Google Ads: high-intent commercial capture via Google Search and Performance Max campaigns
  • Systematic creative testing (A/B testing hooks, visual angles, and promotional copy)
  • Disciplined budget pacing to maximize Return on Ad Spend (ROAS)
02 • SERVER-SIDE CAPI & TECHNICAL TRACKING

Server-Side Tracking (Meta CAPI & Google Tag Manager)

Overcoming browser privacy blockers and iOS updates that obscure up to 40% of standard pixel data. We deliver conversion events directly from server to Meta & Google.

  • Server-to-server Meta Conversions API (CAPI) for 100% data reliability
  • Google Tag Manager (GTM) and GA4 custom event tracking architecture
  • Offline Conversion Tracking: feeding sales signals back to the AI when leads close in WhatsApp
  • Training ad algorithms to seek out actual buyers rather than casual clickers
03 • HIGH-CONVERTING AD CREATIVES & COPY

Conversion-Focused Ad Creatives & Copywriting

Ditch boring, generic advertisements. We craft direct-response copy and striking visual angles that highlight customer pain points and position your product as the clear choice.

  • Direct-response copy formulas engineered to prompt immediate action
  • Diverse hook angles to engage both cold audiences and warm prospects
  • Modern visual design aligned with an institutional, premium brand aesthetic
  • Landing page conversion rate optimization (CRO) recommendations
04 • TRANSPARENT ROAS & SALES FUNNEL EVALUATION

Transparent Business Metric Reporting & Funnel Audit

No confusing jargon or inflated vanity reports. We present the figures that matter: Cost per Qualified Lead (CPQL), sales closing velocity, and true campaign profitability.

  • Transparent executive dashboards comparing live ad spend against generated revenue
  • Continuous evaluation of chat closing bottlenecks to optimize sales velocity
  • Sales script adjustments for CS teams to maximize WhatsApp lead conversion
  • Regular strategic review sessions with our founders for safe budget scaling

MARKETING CASE STUDIES

Measured Campaigns That Scaled Business Performance.

Real-world examples of how we eliminate ad spend leaks, integrate Server-Side CAPI, and drive high-intent inquiries.

B2B Lead Generation • Meta & Google Ads

PT Surya Manufaktur Industri

B2B qualified lead generation campaign for an industrial parts manufacturer with Server-Side Meta CAPI and high-intent Google Search.

PROBLEM:

Previous Google Ads cost per lead reached IDR 450,000 with low-intent clicks, while offline sales conversions were never fed back to the ad algorithm.

SOLUTION:

Restructured Google Search around high-intent procurement queries, built a high-converting landing page, and routed CAPI data to the sales CRM. Reduced CPL by 58% and secured 34 new enterprise contracts in 60 days.

Consult Your Ad Strategy
Franchise Acquisition • Full-Funnel Meta Ads

Kopi Nusantara Roastery & Franchise

F&B franchise partner acquisition via targeted Meta Video Ads, interactive prospectus landing page, and automated WhatsApp qualification.

PROBLEM:

Previous franchise partnership ads only generated casual inquiry chats with zero location surveys due to a complete lack of lead screening.

SOLUTION:

Built an end-to-end qualified funnel: Meta Video Hooks → Business Prospectus Page → Capital Screening Form → WhatsApp Sales Scheduling. Closed 18 new franchise partners in 90 days.

Consult Your Ad Strategy
High-Ticket Professional Service • Multi-Channel Ads

Visi Prima Consulting

High-ticket corporate consulting ad campaign with offline conversion attribution tracking and sales pipeline integration.

PROBLEM:

Lost over 35% of conversion tracking data due to browser privacy updates and had zero clarity on which specific ad creatives drove high-value consulting contracts.

SOLUTION:

Deployed Server-Side Meta Conversions API & GTM connected to the deal pipeline, achieving a 4.8x ROAS and an attributable pipeline of IDR 1.2 Billion.

Consult Your Ad Strategy

BUSINESS FIT

Marketing Bottlenecks Wasting Your Company’s Budget

When is it time to overhaul your digital advertising with measured technical precision?

SCENARIO 01

Spending Heavily on Ads with High Unqualified Chat Volume

Before:

Spending millions daily, but incoming WhatsApp chats ask for prices and vanish, completely outside your target buyer demographic.

With Scalavia:

We refine audience targeting and implement screening mechanisms on landing pages and WhatsApp API so ads only attract qualified prospects.

SCENARIO 02

Agency Reports Millions of Impressions but Zero Sales

Before:

Receiving thick monthly agency reports full of reach and impression metrics while business bank accounts and revenue remain flat.

With Scalavia:

We measure what moves the needle: Cost Per Qualified Lead (CPQL) and Return on Ad Spend (ROAS). You know exactly what every dollar delivers.

SCENARIO 03

Ad Campaigns Flying Blind Due to Broken Pixels

Before:

Inconsistent ad performance because Meta and Google algorithms lose signal due to browser privacy blockers and mobile OS updates.

With Scalavia:

We deploy Server-Side Meta CAPI sending conversion signals directly from the backend, restoring machine learning accuracy to its peak.

CLIENT TESTIMONIALS

What Our Clients Say

Direct experiences from founders and business owners who trusted Scalavia with their digital presence and systems.

“Bababreads was just getting started, and we built our website with Scalavia to scale faster in the Australian market. Thank you so much, Riyuma!”

BABA BREAD

Adnan Dilawar

Founder, Bababreads (Australia)

“Highly satisfied — revisions were fast, they immediately understood our operational needs, and the post-launch support has been outstanding. Thank you!”

sejuta*asa

Apt. Rizky Ramadhan Maulana, S.Farm

Director, Sejuta Asa

“Thank you so much for the strategic consultation and for building a structured internal system that lets us accurately track our stock education business.”

Coach Doddy Eka Putra

Founder, Yulive Academy

FREQUENTLY ASKED QUESTIONS

Clear Answers Before We Start.

Everything you need to know about how we collaborate, manage assets, and deliver measurable outcomes.

Media ad spend is paid directly by your company to the ad platforms (Meta / Google) via your corporate credit card. Scalavia’s fee covers market research, technical CAPI tracking infrastructure, creative asset design, copywriting, and daily campaign optimization.

Start with your business bottleneck.

Tell us which workflows currently feel slow, manual, disconnected, or difficult to monitor. We will help evaluate how automation, integration, internal systems, or web applications can solve it.